In my post on April 29, 2010 regarding my own 'Beginnings' I made a reference to Nu-West. NuWest was one of the earliest publishers of items that dealt with more of the 'Domestic Discipline' subjects instead of the 'BDSM' subjects that were more plentiful at the time. I am not sure how I found Nu-West but it was probably an ad that they ran in one of the 'adult' magazines in the early 1980's. I keep all the 'good stuff' I have collected over the years and have a trunk dedicated to the storage of my 'treasures'. Included in my collection are all of the publications I have received from Nu-West (and later Leda).
The majority of the subject matter of the selections in this catalog were either Female spanks Female (F/F) or Male spanks Female (M/F) but there were a few which dealt with Females spanking Males. At the time, I don't believe there was any source of Females spanking Males in a domestic discipline setting. This was truly a break-through.
However, there apparently was not as much demand for the F/M stuff and a note in Nu-West Catalog #6 (1984) stated, "The reason for this sparse supply of female dominant videos is simple - very little demand for such tapes". Yet this forward thinking company kept making them. I am guessing on the time frame but I believe it was about 1986, Nu-West sent a flyer announcing 'Beatings '86'. This was a video tape that included 7 scenes of women spanking men in a domestic discipline setting. This was truly a 'dream come true'. While some of the offerings from Nu-West previously were ground-breaking, this was truly the culmination of 'real' Female spanks Male subject matter. Of course, I ordered this tape and it still retains a place of honor in my collection. At the bottom of the flyer was, "Leda Productions", which I believe is the first reference to 'Leda'.
In July, 1987 the first issue of a Female Dominant publication from Nu-West hit the news stands as 'Ma'am'. This wonderful magazine featured some of Nu-West's dominant Ladies such as Margaret Morley, Anne Bowman, Christine Justice, Simone Devon, Mildred Scott and a very young Joanne Jameson. In addition were articles on spanking and F/M related stories. It was a great magazine and was followed by 7 others. I have all but issue number 6 in my collection. Sadly, the last issue (number 8) was published in 1999 with no others to follow that I am aware of.
Those followers of this blog know that I have a 'thing' for women who wear girdles, especially panty girdles. There are many pictures on this blog of Cora wearing one and I find that a woman wearing a girdle just fits the pattern of the 'women in authority' when I was growing up. And even some of the readers of this blog sharethis image based upon some of the comments and e-Mails I have received.
The Ledagram continued monthly publication until August, 1995 then switched to a quarterly publication in October, 1995. It appears to have switched back to a monthly publication in October 1997 and the last issue in my collection is the July, 1998 edition. It was one of the best publications of F/M Domestic Discipline material ever created and I treasure my collection.
Today, you will see references to Nu-West/Leda as the two identities are essentially one and the same with the Leda nameplate associated with the F/M material. They still continue to produce video publications of all kinds including their Female Dominant series. In my opinion, they are some of the best available, although there is now some fairly stiff competition. However, the competitors probably own much to Nu-West/Leda for being the 'first'.
I believe that the contributions from Nu-West/Leda has made a major impact on the F/M 'Domestic Discipline' scene. They opened the 'portals' and many of us found a publisher that (finally) produced items for those of us into that particular scene. It also sent a message that there were others out there like us.
Note that there is an extensive history of Nu-West available on their web site. The above was intented to be a history of my own experiences with them and how it has influenced me. There is a definite connection with what I have described to the creation of this blog.